Challenge:

Private company valuations and deal multiples are used as an early reference check when an investor is considering investing in a private company. The PitchBook Platform is home to valuations and deal multiples for nearly 500,000 of the world’s private companies. This figure is largely unknown among our target audience. We were tasked to come up with advertising concepts that build awareness of this.

Copy: Alyssa Riddle / Design: Jennifer Sam

Creative Concept 1: Thinking ahead

Screen Shot 2016-07-30 at 4.02.32 PM

Screen Shot 2016-07-30 at 4.02.44 PM

Creative Concept 2: Gut Check

Valuations-and-multiples-October

Screen Shot 2016-07-30 at 4.03.10 PM

Creative Concept 3: See Behind

multiples_PE-newsletter-top

Valuations_twitter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s