Challenge:
Private company valuations and deal multiples are used as an early reference check when an investor is considering investing in a private company. The PitchBook Platform is home to valuations and deal multiples for nearly 500,000 of the world’s private companies. This figure is largely unknown among our target audience. We were tasked to come up with advertising concepts that build awareness of this.
Copy: Alyssa Riddle / Design: Jennifer Sam
Creative Concept 1: Thinking ahead
Creative Concept 2: Gut Check
Creative Concept 3: See Behind
Alyssa Riddle 